GISMA Guangzhou 2026
Exhibiton Visit Hours:
PWTC EXPO,Guangzhou,China / Hall 1-2-4
28 May 2026(Thursday) Time: 9:00 – 17:00
29 May 2026(Firday) Time: 9:00 – 17:00
30 May 2026(Saturday) Time: 9:00 – 15:00
This week, we visited the GISMA 2026 footwear machinery exhibition for the first time.
Compared with the metal processing and industrial automation exhibitions we usually attend, one thing immediately caught our attention:
Despite the large number of machines on display, many footwear factories are still searching for more efficient automation solutions across different production stages.
In many production processes, operators are still required to manually position materials, transfer semi-finished products, adjust components, or perform repetitive handling operations.
Only a few specific processes seemed to achieve a higher level of automation.
Why is this happening?
One possible reason is the nature of footwear products themselves.
Compared with standardized industrial products, shoes involve:
- highly flexible materials
- complex shapes
- frequent style changes
- short product cycles
- diverse manufacturing techniques
These characteristics make shoe factory automation far more challenging than in industries such as metalworking or electronics manufacturing.
At the same time, this observation may also indicate that footwear manufacturing automation still has enormous potential for future development, especially in flexible production and intelligent machinery integration.
Areas such as:
- robotic assistance
- visual positioning
- flexible automation
- material handling
- intelligent inspection
- integrated production systems
could become important directions for the next generation of footwear manufacturing technology.
For sourcing professionals and equipment manufacturers, this also creates interesting opportunities in the global footwear machinery market.
Over the coming days, we will continue organizing the footwear machinery and automation equipment we filmed on-site, and share more insights on How Can Footwear Manufacturing Automation Be Improved.
Stay tuned for upcoming content related to:
- footwear machinery sourcing
- shoe factory automation
- footwear production equipment
- manufacturing process optimization
- industrial automation in footwear production

















At the exhibition, I not only gained insights into the latest developments in industrial automation but also unexpectedly met several colleagues I hadn’t seen in years. We reminisced about the industry’s evolution, discussed future directions, and shared valuable experiences in automation.